Insights & Strategy Leader
Company: ita group, inc.
Location: West Des Moines
Posted on: December 1, 2019
Position Description:The Insights & Strategy Leader is responsible
for the creation of strategies and market plans that allow ITA
Group to grow the sales and profitability of our solutions and
services. The Insights & Strategy Leader will need to quickly
become an expert in the B2B knowledge search space, acquiring a
solid grasp of our competitors and their products, as well as the
motivations, needs, and behaviors of our client users across our
audience segments. They will also need to develop a deep
understanding of our full suite of solutions and services to
develop a high-level marketing strategy for each audience segment.
This leader will pay particular attention to our marketing and
sales buyers and our events and experiential marketing
businesses.The Insights & Strategy Leader is accountable for market
definition, competitive research, internal training, and business
and marketing plan development and vision (including messaging,
positioning, go-to-market strategies and lifecycle management). The
Insights & Strategy Leader is responsible for executive level
reporting on solution performance. They will work with sales, sales
support, product, operational and analytics teams to create and
manage ITA Group solutions.Position Requirements:
- Product marketing or solution experience: 5-7 years of
experience in product marketing or solution selling in a B2B
services sales organization. Strong marketing skills, particularly
for sophisticated, time-constrained B2B professionals. Experience
launching solutions and services, tracking effectiveness, reporting
results, and refining approach to improve performance.
- Added bonus: Experience in demand generation, social media,
digital marketing, content marketing, storytelling, influencer
marketing, or project management.
- Curiosity and drive: resourceful self-starter excited to take
initiative, drive things forward and deliver results. Naturally
curious about business and drivers of growth; committed to truly
understanding clients and users - their needs, interests,
sensitivities, career journeys, and buying behaviors - to make the
best possible decisions and guide marketing strategy in the most
- Communication skills: active listening as well as exceptional
writing and presentation skills; able to synthesize complex
information into compelling customer messaging and relay product
and marketing plans to multiple audiences.
- Interpersonal skills: high EQ, natural ability to build rapport
with many different people quickly; gravitas to convey expertise
along with the humility to accept feedback and others' points of
view in a highly collaborative environment.
- Track record: proven record of achievement in professional,
academic and/or extracurricular activities
- Ability to travel (as needed) to ITA Group regional offices and
client locations as requested by clients or internal team members
to support presentation and sales efforts. ITA Group , Inc. is an
Equal Opportunity Employer. In compliance with the Americans with
Disabilities Act, the Company will consider reasonable
accommodations for qualified individuals with disabilities and
encourage prospective employees and incumbents to discuss potential
accommodations with the Company.
Keywords: ita group, inc., West Des Moines , Insights & Strategy Leader, Other , West Des Moines, Iowa
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