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Digital Specialist

Company: Strategic America
Location: West Des Moines
Posted on: December 1, 2019

Job Description:

Strategic America is looking for a digital specialist to join our interactive and digital team. The ideal fit is a go-getter who has a passion for the web and digital space, thrives in the execution and constant change of paid digital marketing and new media technologies, likes a fast-paced environment and isn't afraid to contribute ideas to improve our processes.
Our digital specialist will work with cross-functional teams to support the success and execution of paid digital advertising, paid social media marketing, content marketing and new media technologies for an array of clients.
Duties and Responsibilities:

  • Supports the success, planning and execution of paid digital advertising strategies.
  • Supports implementation of paid client social media strategies for assigned client campaigns and accounts.
  • Integrates trending social media knowledge and tools into digital idea generation to boost client's digital presence.
  • Responsible for the execution of digital strategies, for all client campaigns across multiple platforms.
  • Supports new business development with relevant digital research and presentation assistance.
  • Analyzes campaign performance and provides qualitative and quantitative analysis.
  • Understands client Key Performance indicators (KPI's) based on campaign goals communicated to the client.
  • Focuses on continuous campaign improvement by capturing and analyzing the appropriate digital data/metrics.
  • Maintains project plans to support campaign measurement of campaign success.
  • Performs keyword research for paid search campaigns.
  • Manages search, display, social and re-targeting digital advertising campaigns.
  • Builds digital reporting and presents findings to clients on calls or in-person.
  • Proactively monitors and assesses digital marketing trends to provide recommendations to capitalize on opportunities for clients.
  • Supports the evaluation of vendor management performance and makes recommendations to ensure client expectations are met.
  • Builds strong relationships internally and externally through a collaborative style, being solutions-oriented and forward focused.
  • Serves as a positive role model by representing SA's desired culture.
  • Other duties as assigned.
    Education
    • Bachelor's degree in Business, Marketing, Communication or related field.
      Experience
      • Minimum of 1 year of related experience required.
        Position Requirements
        • You're a self-starter - so much so, that you have your Google Analytics certification.
        • You're well-versed in multiple digital platforms and aren't afraid to speak up about your knowledge.
        • You have excellent communication and presentation skills, both internally and client-facing.
        • You work well with others.
        • We use an enterprise CMS for several clients. You have a desire to learn the nuts and bolts of this CMS. You're a logical thinker and can give us examples of how and why.
        • Must be self-motivated, independent and able to work with minimal supervision.
          SA is an Equal Opportunity Employer.

Keywords: Strategic America, West Des Moines , Digital Specialist, Other , West Des Moines, Iowa

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