Marketing Content Strategist

Company: Sammons
Location: West Des Moines
Posted on: January 18, 2023

Job Description:

What you can expect as the Marketing Content Strategist:Develop and direct marketing-related activities for marketing campaigns and initiatives. Participate in copywriting, proofreading and editing of copy for communication channels; such as advertising, direct mail, email, web site, and eNewsletters to ensure consistency of corporate standards and brand strategy is achieved on all promotions. Provide graphic design support in the area of initial creative concept, graphic design and page layout for a variety of marketing materials for both print and electronic communication.Develop and execute marketing initiatives aligned with defined corporate strategy.Direct the development and distribution of marketing materials by promoting the company and develop materials to help recruit new agents and reps.Write, proofread (must be accurate in spelling, grammar and punctuation) and edit copy to support Marketing Communication projects in a timely manner and expeditious manner as well as having the ability develop concepts that meet assignment objectives.Develop and execute marketing campaigns in alignment with needs and requests of designated sales team.Collaborate and partner with designated sales team to ensure marketing messaging consistency.In partnership with Marketing leadership, lead targeted product Go-to-market campaigns to ensure alignment across all areas of the business.File Advertising Review for compliance approval. Partner with Graphic Designer to maintain files of advertising pieces, materials, including Ad Review approvals of assigned projects and assure electronic documents and assets are filed in the proper location on the server(s) in a timely manner.Promote field events including conventions and symposiums.Collaborate with marketing team members to develop creative approaches for assigned projects.Formulate concepts and develop innovative, impactful, and promotional pieces for print or electronic communication, conforming to appropriate production requirements and company branding initiatives.Interact with internal team and outside vendors (i.e., printers, publishers, email communication vendors, etc.) as necessary to efficiently and effectively implement marketing communication initiatives.Understands and manages priorities in a fast pace environment while maintaining quality controls; interacts with team members on priority changes and status updates.Commitment to embrace Sammons Financial Group Companies shared values (Respect, Accountability, Integrity, and Openness)As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the business service levels and workflow demands.What we are looking for:Bachelor's Degree English, Journalism, Communications, Marketing or Graphic Design preferredMinimum 5 years' related experience and/or training; or equivalent combination of education and experience requiredSocial media strategy experience preferred,Experience with print process and vendors preferredKnowledge of Microsoft Office software and common desktop software including Adobe AcrobatCreativity/IngenuityMarketing project management experienceCommand of Standard English usage including sentence structure, grammar, punctuation, spelling and excellent proofreading and editing skillsUnderstanding of the difference between promotional copywriting and journalistic or academic writingDemonstrates ability in creative design, including a sharp sense of composition, typography and color to achieve desired promotional impact in all communicationsDemonstrates thorough understanding of print and electronic media requirements and the ability to develop appropriate materials for the intended mediaDemonstrates strong initiative, organizational ability, communication skills and the ability to meet deadlines and reprioritize constantly changing needsExcellent communication skills-both oral and written with the ability to write clear, concise and compelling copy that sellsCriminal background check required.Sammons Financial Group Companies offer some of today's most sought after life insurance, annuity, and retirement planning products. Unlike most financial organizations, our companies are not publicly traded, which means we're focused on long-term value rather than short-term earnings pressures. As a privately held company, our leaders and employees remain consistently focused on long-term growth, making decisions that allow us to deliver on our commitments to customers, distribution partners, our employees, and our communities. Individually, our companies provide value in the products and services they offer. Together we represent a history of strength and longevity.What you can expect when you join Sammons:A casual dress code including jeansA rich company culture driven by private ownership and intentional leadership inspiring employees to engage in our healthy, high-performing and values based cultureHealthy balance between work and personal lives. Friday afternoons off all year long, competitive PTO and generous number of paid holidaysGreat benefits including medical, dental, vision, wellness plan, charitable giving programs, education assistance... to name a fewESOP-A generous 100% company funded retirement plan

Keywords: Sammons, West Des Moines , Marketing Content Strategist, Other , West Des Moines, Iowa