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Content Marketing Specialist

Company: ViClarity - US
Location: West Des Moines
Posted on: November 15, 2022

Job Description:

Why ViClarity?
We truly believe thatpeople matter. From our clients to our employees, our goal is to make sure we take care of our people first.
ViClarity is a global leader in compliance and technology solutions for credit unions and other regulated industries.
OurContent Marketing Specialistwill leverage exceptional writing skills to create full-funnel marketing strategies that help grow the business via new sales and expansion of relationships with current clients.
What Youll Be Doing

  • Develop relationships with internal and external clients and partners to bring credibility and personality to the company's storytelling.
  • Provide writing and editing support for ViClarity marketing and sales efforts across a variety of formats, including website, blogs, infographics, video scripts, white papers, email campaigns, presentations, press releases and social media posts.
  • Maintain ViClarity website content (including SEO) and keep up to date with accurate information specific to target markets.
  • Assist Marketing Director with development of content plans and calendars to support business objectives.
  • Monitor performance of ViClarity content through tools such as Google Analytics, Salesforce, Pardot, HubSpot and social media platforms.
  • Analyze performance data, industry trends and competitor activity and identify opportunities for improvement and new approaches.
    Who You Are
    • Exceptional written and verbal communication, proofreading and copy-editing skills.
    • Ability to craft compelling and inspiring stories, while integrating complex and technical information and adhering to brand standards.
    • Desire and ability to measure the impact of content created, communicate that impact and advocate for new ideas and methods related to content.
    • Ability to operate well in a fast-paced environment while successfully managing and executing multiple projects on time.
    • Ability to build rapport with peers, executive leaders, clients, and partners.
    • Ability to take initiative and to work both independently and as part of a team.
    • Commitment to excellence and growth mindset - curiosity and desire to learn, grow and succeed.
      Who You Are - the desirables
      • Bachelor's degree in Journalism, Marketing, English or related field preferred.
      • 2+ years of prior content marketing experience preferred.
      • Experience with website CMS such as WordPress preferred.
      • Experience with marketing platforms such as Pardot and HubSpot preferred.
      • Experience with SEO research tools preferred.
        Benefits & Perks
        • Wellness Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans through Blue Cross Blue Shield & Delta.
        • Involvement: Opportunity to participate in DE&I, Culture, and Wellness Groups, Volunteering, Company-wide celebrations, and more.
        • Peace of Mind: We provide Life (3x annual salary) and Disability insurance.
        • Work-life Balance: We offer competitive PTO (accrue 20 days each year), VTO and Parental Leave. Our goal is for employees to take the time to do the things they love.

          **Credit and criminal background verification required on all applicants.---ViClarity is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Keywords: ViClarity - US, West Des Moines , Content Marketing Specialist, Other , West Des Moines, Iowa

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