Product Marketer
Company: ita group, inc.
Location: West Des Moines
Posted on: May 14, 2022
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Job Description:
We are open to remote candidates for this position. POSITION
SUMMARY The Product Marketer is responsible for the creation of
strategies and market plans that allow ITA Group to grow the sales
and profitability of our solutions and services. We currently have
two roles open - one is aligned to our Employee Engagement Solution
line and the other to our Customer Experience solution line. The
Product Marketer is accountable for market definition, competitive
research, internal training, and business and marketing plan
development and vision (including messaging, positioning,
go-to-market strategies and lifecycle management). The Product
Marketer is responsible for executive level reporting on solution
performance working with sales, sales support, product, operational
and analytics teams to create and manage ITA Group solutions.
HIRING REQUIREMENTS --- Bachelor---s degree in marketing,
communications or other related field, or equivalent work
experience. --- Five to seven years of experience in product
marketing or solution selling in a B2B services sales organization.
--- Strong marketing skills, particularly for sophisticated,
time-constrained B2B professionals. --- Experience launching
solutions and services, tracking effectiveness, reporting results,
and refining approach to improve performance. --- Experience in
demand generation, social media, digital marketing, content
marketing, storytelling, influencer marketing, or project
management preferred. --- Curiosity and drive: resourceful
self-starter excited to take initiative, drive things forward and
deliver results. Naturally curious about business and drivers of
growth; committed to truly understanding clients and users ---
their needs, interests, sensitivities, career journeys, and buying
behaviors --- to make the best possible decisions and guide
marketing strategy in the most effective direction. --- Creative
thinker with an ability to empathize with our clients and help
shape and verbalize solutions that meet their needs. ---
Communication skills: active listening as well as exceptional
writing and presentation skills; able to synthesize complex
information into compelling customer messaging and relay product
and marketing plans to multiple audiences. --- Interpersonal
skills: high EQ, natural ability to build rapport with many
different people quickly; gravitas to convey expertise along with
the humility to accept feedback and others--- points of view in a
highly collaborative environment. --- Track record: proven record
of achievement in professional, academic and/or extracurricular
activities. --- Ability to travel (as needed) to ITA Group regional
offices and client locations as requested by clients or internal
team members to support presentation and sales efforts. --- Ability
to listen, understand and respond to external and internal
customers--- needs in a timely manner; customer service experience
in a service-related industry preferred. --- Ability to work the
time necessary to complete projects and/or meet deadlines.
Keywords: ita group, inc., West Des Moines , Product Marketer, Other , West Des Moines, Iowa
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