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Digital Specialist

Company: Strategic America
Location: West Des Moines
Posted on: February 13, 2020

Job Description:

Strategic America is looking for a digital specialist to join our interactive and digital team. The ideal fit is a go-getter who has a passion for the web and digital space, thrives in the execution and constant change of paid digital marketing and new media technologies, likes a fast-paced environment and isn't afraid to contribute ideas to improve our processes.Our digital specialist will work with cross-functional teams to support the success and execution of paid digital advertising, paid social media marketing, content marketing and new media technologies for an array of clients.Duties and Responsibilities:Supports the success, planning and execution of paid digital advertising strategies.Supports implementation of paid client social media strategies for assigned client campaigns and accounts.Integrates trending social media knowledge and tools into digital idea generation to boost client's digital presence.Responsible for the execution of digital strategies, for all client campaigns across multiple platforms.Supports new business development with relevant digital research and presentation assistance.Analyzes campaign performance and provides qualitative and quantitative analysis.Understands client Key Performance indicators (KPI's) based on campaign goals communicated to the client.Focuses on continuous campaign improvement by capturing and analyzing the appropriate digital data/metrics.Maintains project plans to support campaign measurement of campaign success.Performs keyword research for paid search campaigns.Manages search, display, social and re-targeting digital advertising campaigns.Builds digital reporting and presents findings to clients on calls or in-person.Proactively monitors and assesses digital marketing trends to provide recommendations to capitalize on opportunities for clients.Supports the evaluation of vendor management performance and makes recommendations to ensure client expectations are met.Builds strong relationships internally and externally through a collaborative style, being solutions-oriented and forward focused.Serves as a positive role model by representing SA's desired culture.Other duties as assigned.EducationBachelor's degree in Business, Marketing, Communication or related field.ExperienceMinimum of 1 year of related experience required.Position RequirementsYou're a self-starter - so much so, that you have your Google Analytics certification.You're well-versed in multiple digital platforms and aren't afraid to speak up about your knowledge.You have excellent communication and presentation skills, both internally and client-facing.You work well with others.We use an enterprise CMS for several clients. You have a desire to learn the nuts and bolts of this CMS. You're a logical thinker and can give us examples of how and why.Must be self-motivated, independent and able to work with minimal supervision.SA is an Equal Opportunity Employer.

Keywords: Strategic America, West Des Moines , Digital Specialist, Other , West Des Moines, Iowa

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