Lead Credit Card Marketing Campaign Manager

Company: Wells Fargo
Location: West Des Moines
Posted on: March 10, 2023

Job Description:

About this role: Wells Fargo is seeking a Lead Credit Card Marketing Campaign Manager (Lead Marketing Consultant) to join the Credit Card Customer Marketing team, as part of the Cards & Merchant Services (CMS) organization within the Consumer Lending group. This role will develop, plan and execute marketing communications and channel strategy to capture wallet share for Co-Brand, Small Business and Wells Fargo Branded credit cards, and will support marketing initiatives. Learn more about the career areas and business divisions at . In this role, you will:

• Lead complex initiatives and work across functional teams to strategize, plan and ensure execution of a variety of marketing strategies and programs with broad impact
• Act as a leader and subject matter expert with cross-functional teams to deliver on the Credit Card Marketing Plan and vision
• Act as a key participant in complex marketing analysis, including customer retention strategies, customer profiling & insights, and profitability assessments in support of marketing plans
• Manage operational risk through strong controls and support of the Enterprise Risk framework
• Manage initiatives and activities that span across the Credit Card Customer Marketing team to develop a cohesive view for the Customer Marketing activities and impacts, including strategy and planning, and leading risk and control activities
• Make decisions in projecting or forecasting future marketing needs
• Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing
• Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on complex initiatives to achieve marketing deliverables Required Qualifications, US:
  • 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Desired Qualifications:
    • Experience managing, reporting on, and optimizing marketing campaigns and tactics
    • Marketing experience in financial industry, preferably in credit card
    • Experience in a regulated industry, working closely with Legal and Compliance partners to market products in a manner that meets all regulatory standards
    • Experience analyzing data and preparing insights for review with senior business leaders
    • Superior project management skills including the ability to handle multiple projects concurrently
    • Experience developing partnerships and collaborating with other business and functional areas
    • Ability to influence and collaborate at all internal organizational levels to deliver business initiatives
    • Ability to take initiative and work independently with minimal supervision
    • Knowledge and understanding of Agile
    • Strong organizational, multi-tasking, and prioritizing skills
    • Excellent verbal, written, and interpersonal communication skills Posting Location s :
      • 401 S Tryon St, Charlotte, NC 28202
      • 150 E 42nd St, New York, NY 10017
      • 250 E John Carpenter Fwy, Irving TX 75062
      • 2200 Concord Pike, Wilmington, DE 19803
      • 800 S Jordan Creek Parkway, West Des Moines, IA 50266 Required locations for this position are listed above. Candidate must reside within a reasonable commute to a site location listed. Relocation assistance is not available for this position. Job posting may come down early due to volume of applicants This position is not eligible for Visa sponsorship New York - New York City Pay Range: $115,900.00 - $206,100.00 Annually Salary range is determined by location of the job. Pay Range $96,600.00 - $171,800.00 Annual Benefits
        • Information about Wells Fargo's employee benefits We Value Diversity At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements. Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Keywords: Wells Fargo, West Des Moines , Lead Credit Card Marketing Campaign Manager, Executive , West Des Moines, Iowa