Product Marketing Manager
Company: ITA Group, Inc.
Location: West Des Moines
Posted on: July 29, 2022
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Job Description:
POSITION SUMMARY The Product Marketer is responsible for the
creation of strategies and market plans that allow ITA Group to
grow the sales and profitability of our Employee Engagement
solutions and services. The Product Marketer is accountable for
market definition, competitive research, internal training, and
business and marketing plan development and vision (including
messaging, positioning, go-to-market strategies and lifecycle
management). The Product Marketer is responsible for executive
level reporting on solution performance working with sales, sales
support, product, operational and analytics teams to create and
manage ITA Group solutions.HIRING REQUIREMENTS--- Bachelor's degree
in marketing, communications or other related field, or equivalent
work experience.--- Five to seven years of experience in product
marketing or solution selling in a B2B services sales
organization.--- Strong marketing skills, particularly for
sophisticated, time-constrained B2B professionals.--- Experience
launching solutions and services, tracking effectiveness, reporting
results, and refining approach to improve performance.---
Experience in demand generation, social media, digital marketing,
content marketing, storytelling, influencer marketing, or project
management preferred.--- Curiosity and drive: resourceful
self-starter excited to take initiative, drive things forward and
deliver results. Naturally curious about business and drivers of
growth; committed to truly understanding clients and users - their
needs, interests, sensitivities, career journeys, and buying
behaviors - to make the best possible decisions and guide marketing
strategy in the most effective direction.--- Creative thinker with
an ability to empathize with our clients and help shape and
verbalize solutions that meet their needs.--- Communication skills:
active listening as well as exceptional writing and presentation
skills; able to synthesize complex information into compelling
customer messaging and relay product and marketing plans to
multiple audiences.--- Interpersonal skills: high EQ, natural
ability to build rapport with many different people quickly;
gravitas to convey expertise along with the humility to accept
feedback and others' points of view in a highly collaborative
environment.--- Track record: proven record of achievement in
professional, academic and/or extracurricular activities.---
Ability to travel (as needed) to ITA Group regional offices and
client locations as requested by clients or internal team members
to support presentation and sales efforts.--- Ability to listen,
understand and respond to external and internal customers' needs in
a timely manner; customer service experience in a service-related
industry preferred.--- Ability to work the time necessary to
complete projects and/or meet deadlines.
Keywords: ITA Group, Inc., West Des Moines , Product Marketing Manager, Executive , West Des Moines, Iowa
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