Marketing Automation & Technology Manager
Company: ITA Group, Inc.
Location: West Des Moines
Posted on: January 4, 2022
The Marketing Automation & Technology Manager supports the
Marketing Communications operational team by leading the
deployment, management, integrity and architecture of all marketing
automation technologies and databases required to implement and
measure marketing campaigns. In addition, the Marketing Automation
& Technology Manager will be responsible for integrating new tools
and systems into ITA Group's marketing technology stack while
serving as systems administrator and enhancing overall marketing
processes, technology, and workflows with the highest level of data
Bachelor's degree in Marketing, Advertising, Communications,
Technology, Statistics or equivalent work experience.
Five to seven years of marketing automation (preferably Marketo)
and marketing technology management experience in an internal
marketing department, advertising agency or similar environment.
Marketo expert certification and previous salesforce integration
Experience with DemandBase, Drift and Salesforce marketing
Experience with B2B email marketing, lead generation and nurturing
strategies, SEO/SEM, digital advertising and social media
Experience implementing cross-channel personalization data
strategies in a B2B marketing environment.
Familiarity with marketing technology architecture and integration
patterns, including data migration and integration tools and
Proven history of working with cross-functional stakeholders to
drive and deliver user requirements.
Proven track record of analysis and business process improvement,
preferably in a high-growth B2B environment.
An eye for scale and automation and desire to seek enhancement and
efficiency at every turn.
Ability to architect and implement complex cross-system automation
strategies that enable highly personalized marketing communications
Excellent interpersonal skills with the ability to manage multiple
projects at the same time in a fast-paced and collaborative team
Ability to work independently as well as in a collaborative team
Ability to listen, understand and respond to external and internal
customers' needs in a timely manner; customer service experience in
a service-related industry preferred.
Ability to work the time necessary to complete projects and/or meet
Keywords: ITA Group, Inc., West Des Moines , Marketing Automation & Technology Manager, Executive , West Des Moines, Iowa
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