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Deepening-Marketing Program Manager 2

Company: Wells Fargo
Location: West Des Moines
Posted on: August 11, 2019

Job Description:

Job DescriptionAt Wells Fargo, we want to satisfy our customers financial needs and help them succeed financially. Were looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where youll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wells Fargo Marketing is searching for a dynamic, digital marketer to drive deepening of client relationships where consumers are leveraging our direct investing capabilities. As part of our broader centralized Integrated Marketing organization which leads campaign development across all lines of business in the enterprise, this newly created role reports to the Marketing Manager for Direct Investing.

This role sits at the heart of Wells Fargos focus on new digital business models and marketing strategies, including major investments in digital technologies, marketing experiences and talent. We are looking for an innovative marketer with a passion for designing best-in-class client engagement frameworks. Unlike our full service advisor business, clients who leverage our digital offerings may not receive ongoing or consistent contact with a representative from Wells Fargo. We are interested in building robust communication framework to keep clients engaged, disseminate our insights and thought leadership effectively, foster healthy financial behaviors, and encourage deepening of relationships both within our investing business and the enterprise.

Recognized in the investing category as a robo offering, Intuitive Investor is Wells Fargos cutting edge automated, online investment account that merges intelligent technology with professional guidance. In addition to driving deepening campaigns for this offering, the marketer will also be developing deepening campaigns for clients who leverage the WellsTrade offering, our self-directed online brokerage investing account.

The chosen candidate will have an in-depth understanding of direct-to-consumer digital marketing channel levers. The savvy marketer will demonstrate a genuine passion for customer-centricity, and will partner with the business product team to architect end-to-end client touch-point strategies that enhance client engagement and satisfaction. He/she will segment the client population into like groups to personalize our ongoing marketing communications where possible. He/she will have an understanding of the role of content marketing, as well as building and enhancing digital user journeys that are simple and engaging. The marketer will understand the drivers of engagement and satisfaction as inputs to determining appropriate frequency levels for contact, value-add content and messaging, and channel coordination to provide the right messages to the right clients through the right levers.

The marketer should be data-driven and detail-oriented, and have the ability to successfully work in a fast-paced environment under tight deadlines. He/she should demonstrate a zest for continuous learning and optimization. As much of the work is managed through a formal agile pilot within Marketing, the marketer should have experience with agile projects, or a passion for: relentless improvement over settling for the status quo; responding to change over following a plan; and customer-focused collaboration over silos and hierarchy.


--- Consult, plan, develop, and execute acquisition marketing campaigns and programs that drive tangible business impact

--- Work cross-functionally to develop, implement, and execute deepening campaigns across channels

--- Develop test-and-learn approaches and pilot new communication tests that drive engagement

--- Segment client populations to architect communications touch points for different audience profiles

--- Lead agencies to develop and deploy messaging and creative elements that enhance the client experience

--- Monitor and synthesize data and insights from various sources and analytics teams to continually identify areas for improvement and future testing all aligned against KPIs

--- Partner with cross functional groups in marketing and the business to align all client touch points into a cohesive framework from the customers point of viewRequired Qualifications

  • 6+ years of marketing experience

    Desired Qualifications

    • A BS/BA degree or higher
    • Excellent verbal, written, and interpersonal communication skills
    • Ability to influence and collaborate at all internal organizational levels

      Other Desired Qualifications

      • 6+ years of digital marketing experience with at least 3 years of digital 3rd party advertising experience
      • 3+ years direct, acquisition marketing experience with focus on performance marketing
      • Experience working with display advertising, mobile advertising, digital video advertising, social media and paid search
      • Experience optimizing digital experiences and customer journeys, constantly searching and applying opportunities for improvement
      • Experience developing digital campaign user journeys leveraging robust content
      • Marketing campaign project management experience
      • Exceptional and proven experience in direct-to-consumer, digital marketing
      • Thorough understanding of, and appreciation for, customer journey mapping, audience segmentation and targeting for integrated deployment across channels
      • Rich understanding of digital marketing, including display, video, mobile, and content marketing
      • Experience with agile projects, or a passion to adopt and implement agile values and principles
      • Strong organizational skills and project management experience
      • Ensure adherence to Legal, Compliance, and Privacy regulations and policies related to marketing communications

        DisclaimerAll offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

        Relevant military experience is considered for veterans and transitioning service men and women.

        Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Keywords: Wells Fargo, West Des Moines , Deepening-Marketing Program Manager 2, Advertising , West Des Moines, Iowa

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