Lead Marketing Analytics Consultant, Sponsorships

Company: Wells Fargo
Location: West Des Moines
Posted on: May 25, 2023

Job Description:

About this role: Reporting to the head of Sponsorships and Brand Engagement, this position will develop insights and analytics that measure enterprise marketing sponsorship initiatives. This individual will leverage data to drive go forward decisions and improve marketing return on investment (MROI). This position can sit in Charlotte, NC ; Fort Worth, TX ; Minneapolis, MN ; St Louis, MO ; Tempe, AZ or West Des Moines, IA . The Wells Fargo job profile is Lead Analytics Consultant . In this role, you will:

• Develop reporting capabilities that measure the impact of marketing sponsorship initiatives; more specifically: brand impacts; business impacts and campaign performance
• Establish benchmarks, measure performance, and provide recommendations that improve marketing return on investment (MROI) and operational efficiency
• Conduct objective analysis of data, measure against established business goals
• Collaborate with LOB analytics teams to promote cross-functional integrated support
• Develop processes and tools in support of effective data sourcing strategies
• Manage relationships with external vendors/partners
• Prepare presentations, highlighting capabilities, performance, and learnings
• Partner with key stakeholders to identify process improvement opportunities Required Qualifications, US:
  • 5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Desired Qualifications:
    • Experience developing reporting capabilities that measure the impact of marketing initiatives
    • Experience establishing benchmarks that improve return on investment / operational efficiency
    • Experience consulting and influencing senior leaders, partners, and peers
    • Experience managing relationships and collaborating with external agencies
    • Experience building strong relationships and collaborating across large organizations
    • Experience presenting information in a manner that persuades, and influences decision makers Office Locations:
      • 301 South Tryon Street - Charlotte, NC ($84,000 - $149,400)
      • 201 Main Street - Fort Worth, TX ($84,000 - $149,400)
      • 550 South 4th Street - Minneapolis, MN ($84,000 - $149,400)
      • 1 North Jefferson Street - St Louis, MO ($84,000 - $149,400)
      • 64 East Broadway - Tempe, AZ ($84,000 - $149,400)
      • 7001 Westown Parkway - West Des Moines, IA($84,000 - $149,400) We Value Diversity At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements. Candidates applying to job openings posted in US:All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process. Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our to learn more.

Keywords: Wells Fargo, West Des Moines , Lead Marketing Analytics Consultant, Sponsorships, Advertising , West Des Moines, Iowa