Marketing Coordinator

Company: All-State Belting LLC
Location: West Des Moines
Posted on: March 20, 2023

Job Description:

Job Description:

Job Description Job Summary: All-State Belting is looking for a Marketing Coordinator to help us strategize and create content that will make an impact and expand our company brand. The Marketing Coordinator will be responsible for developing and implementing a content strategy to support the company's goals for business growth and client management. If you enjoy working in a collaborative and fast-paced environment and have an interest in supporting our business as it launches its next growth phase, we'd like to talk to you! Specific Duties & Responsibilities (Include all the essential functions of the job):Involvement working with the RM's, RSM's and Executive to have a 12 month content plan defined for Social Media and Promotional pages.Develop Content (written website or social media posts/videos/graphics) in collaboration with the management team that adheres to gated processes/approvals and ensuring we stay "on brand" for the following items:Duraline Conveyor Belt -digital and print material.Social Media - LI and FB - publicizing training seminars, promotional pages, safety best practices, service work executed etc. All in an effort to support All-State Belting's KVP's of unmatched product selection, trusted advisor and responsive service.Product Catalogues.Promotional Pages at Regional or National Level. (For example Rubber Lining and Coating Services)Maintenance ServicesSafety RemindersHuman Resources - postings via social media FB/Instagram Tips and TricksWhite papers/ Case Studies/TestimonialsWebsiteAdvertising for Industry and Trade Publications (National or Regional Level)Video (that supports our value propositions and internal training)WebsiteManaging a content calendar and ensuring that all deadlines are met.Staying up to date with industry trends and best practicesConducting keyword research to identify target keywords and phrases for optimization.Developing and implementing on-page optimization strategies, such as meta tags, header tags, and content optimizationBuilds brand awareness and recognition through positive public relations, stakeholder engagement, and building relationships in the business community.Develop and oversee Company's improvement of website content, SEO initiatives ensuring branding is consistent via all engagement platforms.Develop, track and communicate on a regular basis key KPI's that reflect engagement with our social media and website platforms so we can understand what content drives interest and potential revenue/hiring opportunities. Work with the team to develop & implement Company's social media strategy.Manage/ troubleshoot our company website (WordPress). Manage 3rd party marketing relationships where necessary.Other marketing duties and special projects as required - potentially assistance with company event planning as an example, or managing issuance of tradeshow booth etc.Provides the most effective design approach in accordance with budget and time considerationsMaintains current technical knowledge through workshops, review of professional publications and participation in professional events and associationsCompletes all hardcopy and electronic proof approvals and relevant press checksWorks collaboratively in a team focused department, while also excelling on independent projectsProofreading, researching, writing and copy editing as requiredOversees the execution of marketing plans, programs and guidelines for projects, initiatives and product promotion launches, while ensuring alignment with the overall corporate brand strategySocial media channel coordination; ensuring content and strategy align with Belterra's brand and vision Required Qualifications Knowledge/Education & ExperienceMinimum 2 years' experience in similar roleExperience working with a variety of social media platforms to promote business brand.Post-secondary Degree or Diploma in communications, new media, marketing, or a related field.education in marketing/ social media Skills & AbilitiesExcellent verbal and written communication skillsProactive, self-starter, driven, creativeTeam - oriented and ability to handle multiple projects at a timeDemonstrated knowledge in effective use of social media as a marketing toolExcellent computer skills. Proficiency with Microsoft products and website CMS (custom and Wordpress), and Adobe Creative Suite.Able to work through and simplify technical knowledgeFrench is a definite asset ability to work independently on tasks and projects PI207045200

Keywords: All-State Belting LLC, West Des Moines , Marketing Coordinator, Advertising , West Des Moines, Iowa