Marketing Coordinator
Company: All-State Belting LLC
Location: West Des Moines
Posted on: March 20, 2023
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Job Description:
Job Description:
Job Description Job Summary: All-State Belting is looking for a
Marketing Coordinator to help us strategize and create content that
will make an impact and expand our company brand. The Marketing
Coordinator will be responsible for developing and implementing a
content strategy to support the company's goals for business growth
and client management. If you enjoy working in a collaborative and
fast-paced environment and have an interest in supporting our
business as it launches its next growth phase, we'd like to talk to
you! Specific Duties & Responsibilities (Include all the essential
functions of the job):Involvement working with the RM's, RSM's and
Executive to have a 12 month content plan defined for Social Media
and Promotional pages.Develop Content (written website or social
media posts/videos/graphics) in collaboration with the management
team that adheres to gated processes/approvals and ensuring we stay
"on brand" for the following items:Duraline Conveyor Belt -digital
and print material.Social Media - LI and FB - publicizing training
seminars, promotional pages, safety best practices, service work
executed etc. All in an effort to support All-State Belting's KVP's
of unmatched product selection, trusted advisor and responsive
service.Product Catalogues.Promotional Pages at Regional or
National Level. (For example Rubber Lining and Coating
Services)Maintenance ServicesSafety RemindersHuman Resources -
postings via social media FB/Instagram Tips and TricksWhite papers/
Case Studies/TestimonialsWebsiteAdvertising for Industry and Trade
Publications (National or Regional Level)Video (that supports our
value propositions and internal training)WebsiteManaging a content
calendar and ensuring that all deadlines are met.Staying up to date
with industry trends and best practicesConducting keyword research
to identify target keywords and phrases for optimization.Developing
and implementing on-page optimization strategies, such as meta
tags, header tags, and content optimizationBuilds brand awareness
and recognition through positive public relations, stakeholder
engagement, and building relationships in the business
community.Develop and oversee Company's improvement of website
content, SEO initiatives ensuring branding is consistent via all
engagement platforms.Develop, track and communicate on a regular
basis key KPI's that reflect engagement with our social media and
website platforms so we can understand what content drives interest
and potential revenue/hiring opportunities. Work with the team to
develop & implement Company's social media strategy.Manage/
troubleshoot our company website (WordPress). Manage 3rd party
marketing relationships where necessary.Other marketing duties and
special projects as required - potentially assistance with company
event planning as an example, or managing issuance of tradeshow
booth etc.Provides the most effective design approach in accordance
with budget and time considerationsMaintains current technical
knowledge through workshops, review of professional publications
and participation in professional events and associationsCompletes
all hardcopy and electronic proof approvals and relevant press
checksWorks collaboratively in a team focused department, while
also excelling on independent projectsProofreading, researching,
writing and copy editing as requiredOversees the execution of
marketing plans, programs and guidelines for projects, initiatives
and product promotion launches, while ensuring alignment with the
overall corporate brand strategySocial media channel coordination;
ensuring content and strategy align with Belterra's brand and
vision Required Qualifications Knowledge/Education &
ExperienceMinimum 2 years' experience in similar roleExperience
working with a variety of social media platforms to promote
business brand.Post-secondary Degree or Diploma in communications,
new media, marketing, or a related field.education in marketing/
social media Skills & AbilitiesExcellent verbal and written
communication skillsProactive, self-starter, driven, creativeTeam -
oriented and ability to handle multiple projects at a
timeDemonstrated knowledge in effective use of social media as a
marketing toolExcellent computer skills. Proficiency with Microsoft
products and website CMS (custom and Wordpress), and Adobe Creative
Suite.Able to work through and simplify technical knowledgeFrench
is a definite asset ability to work independently on tasks and
projects PI207045200
Keywords: All-State Belting LLC, West Des Moines , Marketing Coordinator, Advertising , West Des Moines, Iowa
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