Digital Marketing Strategist - Marketing Technology (hybrid)

Company: Zirous
Location: West Des Moines
Posted on: August 1, 2022

Job Description:

Zirous is an accomplished information technology and consulting company based out of West Des Moines, IA. For over 36 years, Zirous has been committed to executing best practices and going above and beyond industry standards to provide viable solutions for customers in all things data & analytics, marketing technology, cloud adoption, enterprise integration, identity & access management, and custom application development.
Our technology partners include: Adobe Marketo, AWS, Microsoft, MuleSoft, Okta, Oracle, Stealthbits, Tealium, Vertify, and many more!
Zirous has also been recognized as a Top Workplace in the State of Iowa across multiple years! Join our fantastic team today!
Location: This position will work in a hybrid model with both work from home (remote) days on each Monday and Friday, as well as on-site days at the West Des Moines, IA office every Tuesday, Wednesday, Thursday. Zirous offers a flexible schedule so that you can work to meet business needs and your personal needs.
What You'll Be DoingAs a Digital Marketing Strategist on our Marketing Technology team, you'll collaborate with our certified implementation consultants as they implement various marketing technologies from marketing automation, CRM, CDP, analytics, webinar, event management and middleware systems to aid clients in leveraging the technology to drive business outcomes.
Key areas of focus include:

• Working with clients (and our implementation consultants) to gather requirements and translate business needs into the technical execution of campaigns through our automation platforms.
• Detailing user experience and customer journey best practices.
• Working knowledge of marketing technology tools to guide in the development and execution of marketing campaigns including campaign flow builds, emails, landing pages, forms creation as well as testing and reporting.
• Detailing best practices with it comes to lead nurturing and scoring.
• Assisting clients with business processes and strategies as leads and contacts move through the sales funnel.
• Understanding the client's channel management strategy and tech stack (big picture) while making recommendations on how to best utilize the technology, people and processes in place at clients to achieve the integrated campaigns with optimal outcomes. This could include modifications of processes and training client staff members to increase success outcomes.
• Work alongside Client's CRM team to ensure marketing and sales data are synced and correctly mapped between systems.
• Provide recommendations on add-on applications (ABM/data management/events/webinars/etc) and how they can be leveraged in campaigns to drive success.
• Direct collaboration with clients virtually for workshops, training sessions and campaign strategy sessions.
• Help identify audience and segments to be used in campaigns.
• Create detailed road maps and project plans to work within the overall scope of the project.
• Other duties as assigned.
  What to expect
  • To work independently on your individual tasks, but also work as part of a team on a variety of initiatives. Your digital marketing input is wanted and needed - team collaboration is key.
  • To work alongside some of the smartest people you'll ever know. You'll learn from them, and they'll learn from you.
  • LOTS of perks: catered lunches, snacks, beverages, social hours, on-site gym & shower facility, small group activity options outside of work (think axe throwing, bowling, pickleball, go-karts, and more), and a flexible work schedule with the ability to work remotely and in the office.
  • Recognition for a job well done! Employee of the Month and Employee of the Year awards with bonus amounts for each.
  • Company-wide lunches on-site and remotely.
  • Lunch and Learns (throughout the year we educate each other on different industry topics).
  • Casual dress - jeans, sweatshirts, and flip flops are all acceptable while in our office or while working from home. We do dress up when client-facing, but don't worry if you are just graduating and don't have business clothes - we offer a clothing allowance!
  • Professional development opportunities: certifications, continued education, speaking engagements, etc.
  • Much, much, more!
    Requirements
    • A BA/BS in Business or Marketing related fields or equivalent working experience
    • A strong desire to learn and passion for both marketing and analytics
    • Ability to analyze current practices and make recommendations to drive improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, unsubscribe rates and more.
    • Well-versed in personalization tooling of the applications we support to make recommendations around the use of dynamic content, tokens, segmentations and A/B testing .
    • Ability to manage and prioritize a number of concurrent tasks while maintaining a high level of attention to detail
    • Experience with multi channel, multi dimensional marketing programs
    • Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
    • Strong working knowledge (ideally 2-3 years) of marketing automation platforms (Marketo preferred) and CRM systems (Salesforce/Dynamics/NetSuite preferred).
    • Strong ability to work well with others and work in cross functional teams
    • Advanced presentation skills and comfortable working with senior leaders.
    • Strong knowledge of email and digital marketing
    • Attention to detail in everything that you do
    • Accustomed to working in fast-changing or evolving environments
    • Experience working in a B2B environment and/or hybrid B2B/B2C environments
    • Knowledge and experience with opt-in, unsubscribe and consent & preferences best practices.
    • Experience with HTML, CSS and Velocity Script is preferred but not essential.
      Benefits
      • Contributing to the success of a high caliber team
      • Competitive salary and benefits package including 401(k) match
      • An environment that fosters personal and professional growth
      • Hybrid model of in-office and work from home days each week
      • Flexible scheduling
      • Opportunities to work on exciting and varied projects
      • Flexible time off (FTO) - Unlimited time off - take what you need while still supporting your team members and Zirous
      • Paid holidays
      • Cell phone subsidy and discounts through Verizon
      • We value our employees' personal time, career desires and life goals
        Zirous is an equal opportunity employer.

Keywords: Zirous, West Des Moines , Digital Marketing Strategist - Marketing Technology (hybrid), Advertising , West Des Moines, Iowa