Direct Marketing Specialist
Company: Strategic America
Location: West Des Moines
Posted on: February 21, 2021
|
|
Job Description:
CURIOUS, AUTHENTIC AND PASSIONATE. We're an eclectic mix of
talented, hardworking, Iowa-nice folks who thrive on tackling new
challenges with strategic, data-driven approaches that break
through the clutter and generate success for our clients. We're
always looking for a better way-and that includes looking for
talented people who share the same commitment. If this sounds like
you and you have at least 3 years of building exceptional client
relationships and managing accounts with attention to detail,
strong communication and leveraging key marketing insight, keep
reading! Our Direct Marketing Specialist is a newly created role
within our ever-growing and highly-talented data team, responsible
for direct marketing planning, assisting with industry &
competitive research, market analysis and strategy for multiple
clients and channels. We need someone detail oriented, strong
communication skills, with well-versed direct marketing experience.
The right person will have the autonomy to generate and execute
direct marketing plans, including direct mail, email and outbound
calling, as well as the responsibility to maintain direct mail and
email best practices, and execute direct response programs that
ultimately drives client KPI's. Responsibilities * Manage direct
marketing campaigns including list management, campaign planning
and execution, outbound calling campaign planning and management,
direct mail strategy, targeting, list ordering, offer, messaging,
creative guidance and campaign management and measurement. *
Ability to understand USPS and Canada Post postal changes and
guidelines and how they affect the direct marketing activities.
Must be analytical, well-organized, flexible, and able to problem
solve. * Provide recommendations and insights on direct marketing
creative, leveraging past experience, A/B tests and 3rd party
research to optimize creative messaging and design. * Maintains
marketing calendars for direct marketing campaigns. * High level of
responsibility and ownership to execute campaigns and analyze
results continually making recommendations for optimization toward
KPI's. * Oversees all aspects of direct marketing campaigns,
including market research, campaign development, automated workflow
creation, content & layout recommendations, and results analysis. *
Leverage customer data and profiles to develop segmentation and
messaging strategies. * Developing and/or contributing to the
creative brief and guiding the creative process by providing
information on the product, audience, and strategy. * Provides
ongoing strategic counsel: recommending actions to improve the
value proposition, growth opportunities, operational excellence,
and competitive position. * Develop all direct marketing campaigns
and design all tests for all direct mail programs and recommend
optimal design and facilitate to reduce cost. * Analyze all
responses and recommend various strategies to facilitate profits in
direct mail activities and maintain budget for all projects. *
Support the Senior Marketing Strategist in the design and
implementation of integrated marketing strategies across multiple
communication channels. * Collaborates across the marketing and
communications team to ensure the right resources are utilized to
get the best results. * Consults on direct response initiatives
across the agency, recommending optimal strategies. * Develop
direct marketing strategies and recommendation on how to measure
important KPI's for success. * Serves as a positive role model by
representing the SA's Core Values. Education & Experience *
Bachelor's Degree & a minimum of 3 years related experience
required. * Must have experience managing direct mail and email
campaigns, as well as purchasing lists. * Excellent understanding
of direct marketing concepts and metrics.* Exceptional attention to
detail. * Requires strong organizational, problem-solving,
analytical, and listening skills. * Able to work independently as
well as collaboratively within all levels of the creative and
marketing team. * Excellent interpersonal, verbal, and written
skills. * Strong skills in Excel required. * Professional work
ethic and a team player. * Must demonstrate initiative and
proactivity in seeking new opportunities and solutions. * Must be
able to work in a fast-paced environment.Strong supporter of SA's
desired culture.
Keywords: Strategic America, West Des Moines , Direct Marketing Specialist, Advertising , West Des Moines, Iowa
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Advertising JobsMarketing and Public Relations Coordinator Description: TMC Transportation is the nation's largest employee-owned, open deck transportation company. Founded in 1972, and headquartered in Des Moines, Iowa, TMC provides expert transportation services and supply-chain (more...) Company: TMC Transportation Location: Des Moines Posted on: 02/28/2021 Remote Transcript Editors Insurance Audios Description: FlexJobs named VIQ Solutions a TOP 100 Company to Watch for Remote Jobs in 2021. This is a remote opportunity. Transcription contractors will transcribe audios from their home office. VIQ Solutions is (more...) Company: VIQ Solutions Inc Location: Ames Posted on: 02/27/2021 Sr Marketing Strategist - Consumer Direct Marketing (Open to Description: Securities offered through Principal Securities, Inc., member SIPC Co-browse The support staff will need the below numbers to view your screen Sr Marketing Strategist - Consumer Direct Marketing Open (more...) Company: Principal Financial Services, Inc. Location: Des Moines Posted on: 03/2/2021 Bluebonnet Freelance Photographer Description: We are looking for participants to join our new--Photo Collection Project.Participants must Company: TransPerfect Location: Urbandale Posted on: 02/28/2021 Career Marketing Advisor I Description: Essential Duties Responsibilities Expand client base and increase profitability through the implementation of strategic marketing workflows, policies and practices. Learn, retain, and deliver product (more...) Company: Integrity Marketing Group Location: Johnston Posted on: 02/27/2021 Plolicy Writers - Remote During COVID Description: Looking for Policy WritersRemote- Work From Home roles during COVID After COVID must be able to work onsite at one of our hub locations in AZ or CA or IA or MN or MO or NC or PA or TX or NJ or NY Duration: (more...) Company: Advantage Resourcing Location: Des Moines Posted on: 02/27/2021 URGENT: Photographer Wanted - Show Choir Description: Unlimited pictures Company: meetaphotographer.com Location: Alleman Posted on: 02/27/2021 Transcription Editors/Proofreaders Work From Home Description: This is a remote opportunity. Transcription contractors will transcribe audios from their home office. VIQ Solutions is looking to work with individuals who have experience proofreading and correcting (more...) Company: VIQ Solutions Inc. Location: Des Moines Posted on: 02/27/2021 Creative Director Description: The Creative Content Director CD is responsible for maintaining the highest level Company: Jellyfish Location: Madrid Posted on: 02/27/2021 Transcription Editors/Proofreaders Work From Home Description: This is a remote opportunity. Transcription contractors will transcribe audios from their home office. VIQ Solutions is looking to work with individuals who have experience proofreading and correcting (more...) Company: VIQ Solutions Inc. Location: Ankeny Posted on: 02/27/2021 |