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Direct Marketing Specialist

Company: Strategic America
Location: West Des Moines
Posted on: February 21, 2021

Job Description:

CURIOUS, AUTHENTIC AND PASSIONATE. We're an eclectic mix of talented, hardworking, Iowa-nice folks who thrive on tackling new challenges with strategic, data-driven approaches that break through the clutter and generate success for our clients. We're always looking for a better way-and that includes looking for talented people who share the same commitment. If this sounds like you and you have at least 3 years of building exceptional client relationships and managing accounts with attention to detail, strong communication and leveraging key marketing insight, keep reading! Our Direct Marketing Specialist is a newly created role within our ever-growing and highly-talented data team, responsible for direct marketing planning, assisting with industry & competitive research, market analysis and strategy for multiple clients and channels. We need someone detail oriented, strong communication skills, with well-versed direct marketing experience. The right person will have the autonomy to generate and execute direct marketing plans, including direct mail, email and outbound calling, as well as the responsibility to maintain direct mail and email best practices, and execute direct response programs that ultimately drives client KPI's. Responsibilities * Manage direct marketing campaigns including list management, campaign planning and execution, outbound calling campaign planning and management, direct mail strategy, targeting, list ordering, offer, messaging, creative guidance and campaign management and measurement. * Ability to understand USPS and Canada Post postal changes and guidelines and how they affect the direct marketing activities. Must be analytical, well-organized, flexible, and able to problem solve. * Provide recommendations and insights on direct marketing creative, leveraging past experience, A/B tests and 3rd party research to optimize creative messaging and design. * Maintains marketing calendars for direct marketing campaigns. * High level of responsibility and ownership to execute campaigns and analyze results continually making recommendations for optimization toward KPI's. * Oversees all aspects of direct marketing campaigns, including market research, campaign development, automated workflow creation, content & layout recommendations, and results analysis. * Leverage customer data and profiles to develop segmentation and messaging strategies. * Developing and/or contributing to the creative brief and guiding the creative process by providing information on the product, audience, and strategy. * Provides ongoing strategic counsel: recommending actions to improve the value proposition, growth opportunities, operational excellence, and competitive position. * Develop all direct marketing campaigns and design all tests for all direct mail programs and recommend optimal design and facilitate to reduce cost. * Analyze all responses and recommend various strategies to facilitate profits in direct mail activities and maintain budget for all projects. * Support the Senior Marketing Strategist in the design and implementation of integrated marketing strategies across multiple communication channels. * Collaborates across the marketing and communications team to ensure the right resources are utilized to get the best results. * Consults on direct response initiatives across the agency, recommending optimal strategies. * Develop direct marketing strategies and recommendation on how to measure important KPI's for success. * Serves as a positive role model by representing the SA's Core Values. Education & Experience * Bachelor's Degree & a minimum of 3 years related experience required. * Must have experience managing direct mail and email campaigns, as well as purchasing lists. * Excellent understanding of direct marketing concepts and metrics.* Exceptional attention to detail. * Requires strong organizational, problem-solving, analytical, and listening skills. * Able to work independently as well as collaboratively within all levels of the creative and marketing team. * Excellent interpersonal, verbal, and written skills. * Strong skills in Excel required. * Professional work ethic and a team player. * Must demonstrate initiative and proactivity in seeking new opportunities and solutions. * Must be able to work in a fast-paced environment.Strong supporter of SA's desired culture.

Keywords: Strategic America, West Des Moines , Direct Marketing Specialist, Advertising , West Des Moines, Iowa

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